How to turn PMs into great communicators
TL;DR: Help them become great storytellers. 196 words.
According to the NN Group, visitors will probably leave your website within 20 sec. To avoid this, you must clearly communicate why they should stay within the first 10 seconds of attention.
You better be a great storyteller.
PMs face the same challenge. Either keep somebody’s needed attention long enough to secure a decision, or go home empty.
We've all h…
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